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Typewriter

Agency Network: 
Published/Aired: 
January 2011
Penguin:  Typewriter
Penguin Ambient Ad -  Typewriter

Description

Typewriters placed in computer department of bookstores to call attention to Penguin Classic Books.

Ambient advertisement created by EC, Brazil for Penguin, within the category: Media.

Caption

Meet the classics.

Advertising Agency: EC Comunicação, São Paulo, Brazil
Creative Directors: Valdir Bianchi, Eduardo Foresti
Art Director: Linus Oura
Copywriter: Gustavo “Gus” Costa
Photographer: Estúdio Pola
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sirvan's picture

Is this real?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Shadow Ops's picture

Are you real?

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

sushantd's picture

even if it is not real... i love it!

sushantd
Activity Score 125
Copywriter
dean viii's picture

Very nice.

dean viii
Activity Score 1686
Creative Director
Shadow Ops's picture

This is simple and sweet. Love it.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Martijn's picture

I think more people will see this here (and on other websites) then if they do the same thing in a couple of stores. So yes, this is real.

Martijn
Activity Score 1876
Copywriter at nurun |

https://twitter.com/Martijndotfr

maharanapramod's picture

really nice and thoughtful. simple ideas at times need a genius.

maharanapramod
Activity Score 20
Art Director at Asymmetrique Communications, Mumbai, India
jackmancer2017's picture

Gotta love this. Great contrast with the modern laptops. Kinda cool, seeing this makes me wanna have an old typewriter myself too.

jackmancer2017
raulbanderas's picture

i like this a lot!!!

raulbanderas
Activity Score 357
sammy_tommaso's picture

really cool. congrats :-)

sammy_tommaso
Activity Score 2
Cuca - Escola de Criativos
Glut's picture

what´s so cool apart the contrast of the elements?

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
the_lizard_king's picture

I think this is a very smart approach! No costs involved... Message is direct and clear. The old typewriter kinda steals the show... Great thinking!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Ads.chinaSMACK's picture

There aren't many bookstores that offer laptops too where we live. Really cool idea though.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

tirthomitro's picture

eyeball grabber

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

MindDigger's picture

sweet

glut: do you need more?
tirtho: duhh its called a.d.v.e.r.t.i.s.i.n.g

MindDigger
Activity Score 91
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