Description
Typewriters placed in computer department of bookstores to call attention to Penguin Classic Books.
Ambient advertisement created by EC, Brazil for Penguin, within the category: Media.
Meet the classics.
Creative Directors: Valdir Bianchi, Eduardo Foresti
Art Director: Linus Oura
Copywriter: Gustavo “Gus” Costa
Photographer: Estúdio Pola
This is simple and sweet. Love it.
Let's keep advertising fun
I think more people will see this here (and on other websites) then if they do the same thing in a couple of stores. So yes, this is real.
really nice and thoughtful. simple ideas at times need a genius.
Gotta love this. Great contrast with the modern laptops. Kinda cool, seeing this makes me wanna have an old typewriter myself too.
what´s so cool apart the contrast of the elements?
I think this is a very smart approach! No costs involved... Message is direct and clear. The old typewriter kinda steals the show... Great thinking!
And then GOD said...
Let there be creativity!!!
There aren't many bookstores that offer laptops too where we live. Really cool idea though.
Advertising @ chinaSMACK
http://advertising.chinasmack.com
eyeball grabber
they showed me a picture & i laughed
dignity has never been photographed
sweet
glut: do you need more?
tirtho: duhh its called a.d.v.e.r.t.i.s.i.n.g
Latest Collections
