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klaussnow's picture

its like the 'truth' campaigns in the US, wish these had a bit more art to them, a twist...

klaussnow
Activity Score 1645
Art Director |

... its already been done...

pinkusfloydus's picture

Were the patiens "real"? In which case, isn't it in serious bad taste?

pinkusfloydus
Activity Score 90
Copywriter
slim's picture

I'm pretty sure they are real patients, and they would have to be to give the stunt credibility. But Klaussnow is right - there is no 'twist' to make it interesting. It one of those 'anyone could have thought of this' ideas.

slim
Activity Score 1047
Copywriter
Chocolat's picture

my god....the poor patient!! imagine being subjected to all this, people treating u like you're a failed experiment when you're already suffering! I think they've really gone too far with this.

Chocolat
Activity Score 286
Art Director
Hand's picture

Seriously? real patients? that would be inhuman right?
I think they used actress though

Hand
Activity Score 195
Graphic Designer
ramen's picture

which is probably why the word "victim" is within inverted commas.

ramen
Activity Score 60
Copywriter
addyhoch10's picture

absolutely.

and why should they torment people who are dying anyway?
sorry, but it's kinda hard for me to take this seriously.
obviously disguised people moving around a "terminally ill" person with these "smoking causes cancer" signs on every side... and this typical tv commercial medic who wouldn't even make me buy toothpaste.
are they making fun of the real victims?

thank god i'm a nonsmoker.

addyhoch10
Activity Score 2592
Art Director
Hand's picture

uhuh, i'm just curious from reading other's comments

Hand
Activity Score 195
Graphic Designer
whobeyou's picture

came across this some time back... are these two linked?

http://pitchmarketing.blogspot.com/2007/03/please-explain.html

whobeyou
Activity Score 8
Creative Director
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