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Agency Network: 
Published/Aired: 
September 2009
Parkinson’s Victoria:  Skill Tester
Parkinson’s Victoria Ambient Ad -  Skill Tester

Description

The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. The agency then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Ambient advertisement created by DDB, Australia for Parkinson’s Victoria, within the category: Public Interest, NGO.

Advertising Agency: DDB/Rapp, Melbourne, Australia
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda, Glen Dickson
Account Service: Tess Doughty, Melissa Fullerton
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Guest's picture

EXELLENT

Guest
undella's picture

EXELLENT

undella
Activity Score 2
UDD
Guest's picture

genius

Guest
tirthomitro's picture

now that's CREATIVE!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

didn't this same idea win something at ADMA last year for a different client, there was a TVC too.!

Guest
G¨B's picture

Congrats !

G¨B
Activity Score 97
Copywriter at WSA Advertising & Design
Guest's picture

esto siempre es difícil hacerlo aunque no tengas Parkinson! :(

Guest
mrckais's picture

very nice

mrckais
Activity Score 417
Art Director |

mrckais

silvi's picture

Increíble.

silvi
Activity Score 4172
Copywriter
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