Advertisement

Backvertising

Agency Network: 
Published/Aired: 
July 2009
Parissa:  Backvertising
Parissa Ambient Ad -  Backvertising

Description

Caption

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man's excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.

Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie
Log in to post comments

Highest Rated

tirthomitro's picture

KEWL!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

outch !

Guest
Guest's picture

done so many times...

Guest
Dev Kumar's picture

Brilliant...

Dev Kumar
Activity Score 834
Copywriter at Mumbai
CurryJ's picture

Like the first comment states....ouch!!!!

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

alexander_bickov's picture

asks more graphical elements :D

alexander_bickov
Activity Score 3281
mpared's picture

i love it

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

tirthomitro's picture

KEWL!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

gross. first level

Guest
CGilb09's picture

Pretty gross, but definitely eye catching. If you ask me, it shouldn't really take any persuasion for men to wax their hairy backs. How do they expect to get laid looking like a woolly mammoth?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

Flurb's picture

How? I'm guessing woolly mammoth style. That's how.

Flurb
Activity Score 263
Creative Director
proverbialthought's picture

Hair looks really fake. It's too thick compared to the rest of his back hair.

proverbialthought
Activity Score 278
Graphic Designer |

...

Guest's picture

not so new...

Guest
gon_enelcamino's picture

love the idea! I really love non expensive ads

gon_enelcamino
Activity Score 838
Underground
Nevermind's picture

ok. any1 knows the girl posing with the guy?

Nevermind
Activity Score 41
Advertising |

enJoy

Guest's picture

obvious award ad. old joke. not funny. not clever.

Guest
puppiepoppy's picture

Yeah, the beach really looked BUSY! I guess by now, there has been the 5th people seeing it.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now