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esia's picture

i got this idea about 2 or 3 years ago, but i didnt do it because it already won in cannes ...
with a better execution than this one.
the blue box destroys the illusion and it dont work anymore.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

ooops's picture

too much for me

ooops
Activity Score 448
Other
fractalrene's picture

It doesn't need the textbox on the wheel. You are getting the message in the flyer. Good work!

fractalrene
Activity Score 1504
Copywriter
puppiepoppy's picture

If I'm an enemy, I'll trashed up the whole car...not just stealing the wheel.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Frane Rectal's picture

DONE, next.

Frane Rectal
Blahg's picture

I don't really see any actual sales benefit here. If they're parked downtown, they already have auto insurance, there is nothing in the sales pitch which then differentiates the proposed auto insurance from their own except that Allianz calls themselves the "best", which isn't a unique attribute by any means.

They don't give any reason to change. This is ambient without a message.

Blahg
Activity Score 616
Copywriter
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