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Paper Dispenser

Published/Aired: 
October 2007
 Paper Dispenser
 Paper Dispenser

Description

To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007
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Highest Rated

p.syche's picture

we use green paper all over Europe. i dunno how it is in the States, but on the old continent green tissue paper is standard.

p.syche
Activity Score 267
Copywriter
Mecajet's picture

Pretty cool. Too bad paper towels aren't green. Which means that would have to make special paper towels to put in that dispenser. which cuts down more trees. oops.

Mecajet
Activity Score 116
Copywriter
ivan's picture

I've seen green paper towels in many places. It's pretty standard.

ivan
Creative Director at Ads of the World
LisAD's picture

howeveeeer, it doesn't take more trees to make special green paper than regular white paper.

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

LisAD's picture

...

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

p.syche's picture

we use green paper all over Europe. i dunno how it is in the States, but on the old continent green tissue paper is standard.

p.syche
Activity Score 267
Copywriter
dynatop's picture

come on, green glass also works.

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

nothing1227's picture

hm.. i'm sorry to hear that for you.. but you didn't know? that paper now are made from sugar cane? so they don't need to cut down trees anymore just to made a special paper for that

nothing1227
Activity Score 10
Other
LisAD's picture

oh, we're such a solution oriented crowd! yeah! :D *clapclap*

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

sloppy4's picture

i'm moving to tierra del fuego. they'll enjoy the paper towels on earth.

sloppy4
Activity Score 1492
natts's picture

nice one

natts
Activity Score 112
Art Director |

na

ManchuChanchu's picture

friends i think your description needs a lil correction, u meant green tissue paper not 'foil'paper

ManchuChanchu
Activity Score 701
Art Director
Think's picture

not happening

Think
Activity Score 6
Art Director at Work
ivancapo's picture

If I see one of theese I would grab two pieces instead of four like I usually do. It works! :D

ivancapo
Activity Score 88
Art Director
chintan ruparel's picture

this is a 're-cycled' idea, n maybe thats th reason why its not having th same effect. bt otherwide...in 'non-advertising' terms, if i wud see it personally, m sure i'd love it. hence, somehow it still works!

funny how advertising sometimes leaves u with two opinions about stuff u see :)

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

habeel2004's picture

so means we shouldnt use tissue papers?.... just kidding... i like the concept but may be the art direction could be better....

habeel2004
Activity Score 99
Graphic Designer |

Ali Behzad

pneuburg's picture

Great idea! It causes people to think about conservation. Kudos to creatives.

pneuburg
Activity Score 251
Creative Director |

pjn

Spanky's picture

it works and doesn't work at the same time. the concept makes sense. it just doesn't make sense for the wwf to install paper towel dispensers. you'd think they'd go with blow dryers if they wanted to save trees.

Spanky
Activity Score 4899
Other
Adcritic10-10's picture

It's been done several times.

Adcritic10-10
Activity Score 124
Creative Director
simone's picture

please guys, as I remember, it's been done for 4 times at least.

simone
Activity Score 187
Client Servicing
followthebullet's picture

and still a good idea:D

followthebullet
Activity Score 130
BurnX's picture

I don't understand this... to get the GREEN message across, you're actually using more paper than neccessary!!!???!!! And btw, most paper napkins and tissue are made from recycled paper nowadays.

BurnX
Activity Score 15
jian's picture

still a great idea none the less. we have boring brown paper towels here in the states. adding a colored plastic filter over the hole world work too.

i think the overall tag works well. the idea is to 'save paper.' its a great ad to attack the problem at the source. come on, how many times have we or have seen someone else waste paper towels.?

jian
Activity Score 45
Other
ooops's picture

why papers?how about illegal trash burning?inappropriate plastic littering? boring...
coloured tissue papers?
Again, overdose of chemical usage issues involved.

ooops
Activity Score 448
Other
Brenni-bear's picture

you people are truly thick, the idea has nothing to do with the colour of the paper it's the meaning behind it, it only stands to show how we're ruining our planet by taking away the green(see progress of picture) you must be americans

Brenni-bear
Activity Score 2
hoerskool kempton park
stainfed's picture

agree with brenni bear, the point is that the planet is ruined not the color of the paper...

stainfed
Activity Score 9
advertising |

stainfed

Guest's picture

"we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America." <- this is not just a howto, it's also logical proof that we are messing up the planet. see the "proved" it by doing this.
"This allowed us to prove that the survival of the forest is directly connected to what people consume."

wtf

Guest
Guest's picture

But it only works with the last sheet of paper, previous sheets would leav another green sheet behind

Guest
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