Description
Ambient advertisement created by Grey, Germany for Pantene, within the category: Health.
STOPS IT: Anti-dandruff shampoo by Pantene Pro-V
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriters: Susanne Dupon, Sascha Dreschinski
Photographer: Björn Giesbrecht
Production: Mathias Renner, Peter Engel
It's a nice idea I think, but if it's not appatizing why put salt on your food? That's the only 'false' link here.
And the back saying STOP IT! is a bit screamy for a brand like Pantene.
I wouldn't allow this in my restaurant. Why would I want to allow my hungry customers to think, 'Wow, that's disgusting'.
It's a creative wank. Advertising for advertising people.
I absolutely agree with thedesignaddict. Sprinkling dandruff on your food is sooo grosssss, eeeeewwwwww!
The idea is really good, but I still think it needed more time to develop it...
agree...I wouldn't allow this in my restaurant.
Simple ideas are the best !
ewe yuck...So when does dandruff and food ever go together. I think I just lost my appetite.
why??
"you are valued for your value so be valuable..."
muy bueno
brilliant idea but not so good execution and connection. who's gonna have a delicious meal after seeing this and imaging that they are having real dandruff on their heads ???
very nice concept but i wish they had chosen a different medium to portray it......
I wouldn't put salt on my dish with a salt shaker like that. nice try though...
Good concept. Conveys the message. But Consumers will say - its disgusting.
Done and done : http://www.joelapompe.net/2007/10/16/no-holes-saliere-sans-trou/
Not at all feasible. Nobody would sprinkle dandruff on food, even though it's salt. Idea looks good, but may work on a different medium, maybe print.
Guest | Tue, 2010-07-06 10:46
Done and done : http://www.joelapompe.net/2007/10/16/no-holes-saliere-sans-trou/
La idea me gusta, pero eso de "echarle" caspa a tu comida... faltó pulir.
"Si eres buen copy, presiona alt + F4"
the idea is good but. how come is salts not pepper and i agree what had said . try to develop it again.
Nice idea good job
i like it ,, it is really cool
I think if the holes were sealed, it would make more sense that the dandruff is stopped. No one wants to eat whatever comes out of this shaker anyways.
I want one I collect salt and pepper shakers.
Wrong idea gone badly astray. What client approved such a bad idea? There are a lot of analogies that "work" in the world which doesn't make them appropriate as an advertising concept. No one bothered to think this through, or ask a real consumer.
wonderful
salt is salt, people will look at this on their table at the restaurant and chuckle, very few will refrain from using the salt because the print on the outside makes it look like it is dandruff, come on! It's a brilliant idea.
