Agency Network: 
March 2010
Pampers:  Swing
Pampers Ambient Ad -  Swing


The all new Pampers Cruisers are 2x drier, 20% thinner and feature super-stretchy sides to keep her moving and playing effortlessly. For the official introduction of Cruisers, Pampers asked us to create an idea to spread the brand message “play on“.

To present Pampers Cruisers in an exceptional, playtime focused way and find mothers where they frequently are with their little ones, we chose regular baby-swings which can be found on most playgrounds as a perfect medium for playtime in motion. Outdoor swings were made for parks in Europe and indoor swings were used for a national PR launch event in NYC. They were covered with super-sized Cruisers, with the simple message: “play on“.


Ambient advertisement created by Saatchi & Saatchi, Germany for Pampers, within the category: Health.

Advertising Agency: Saatchi Saatchi X Germany, Saatchi Saatchi Germany, Saatchi Saatchi New York
Chief Creative Officeres: Mark Karatas
Creative Director: Mark Karatas
Art Directors: Mark Karatas
Copywriter: Tris Bonarius-Gates
Production: Heike Erdelmeier, Norbert Arlt
Accounts: Sasha Orr, David Barone, Sebastian Weil, Linda-Aileen Schlodder
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Highest Rated

smartbox's picture

Nice ambient! not superb for me. Just nice

Activity Score 177
Zenterdome's picture

Very smart idea, right on the target group.

Activity Score 46
atb2005's picture

Awesome ambient!

Activity Score 13547
xcreativity's picture

great idea

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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morse's picture

This is superb.

Activity Score 18159
Art Director |

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Dzsoi's picture

Just great!

Activity Score 8603
smartbox's picture

Nice ambient! not superb for me. Just nice

Activity Score 177
kliker's picture

Nice idea, but already done by Ogilvy Frankfurt for Huggies pull-ups. Sorry for disappointing everyone :( They were even competing with the idea on Eurobest 2009.

Activity Score 2
netei's picture

sorry to disappoint you :( because the pampers cruisers swing idea is almost 2 years old. it runs in the shows since a couple of months, because there was no major roll-out planned before in europe and usa.
also mysterious is that not much to find about the huggies version on the net... why dont you post it? well, good luck : ) !

Activity Score 215
mosho's picture

smart! :)

Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy

brandingworthspreading's picture

nice. It looks a little forced, but it's still good.

Activity Score 646
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