Brief: To create awareness for the "Song Request Hotline" of PalFM, one of the biggest radio channels in Turkey.
Concept: There's an old and famous tradition in Turkish people's entertainment culture. If you are at a place where there's live music and you want to request a song, you write the name of the song on a piece of napkin and send it to the artist and your requested song is played by the artist.
Implementation: We based this tradition at the center of our idea and designed the collateral materials in the form of a napkin. The message on the napkins look like they are handwritten in pen. We distributed these napkins in cafes, restaurants and bars where our target is present.
Ambient advertisement created by Cozum, Turkey for Pal FM, within the category: Media.