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Guest's picture

Reebok did produce climbing shoes many years ago
I worked for a UK design company producing point-of-sale for many of their sport sectors

Guest
andrej dwin's picture

not bad.
except, those ain't climbing shoes. don't think reebok ever made any.
could be cross running shoes, maybe.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Guest's picture

Yeah they look like trail Shoes, you know like light runners for tracks etc.
Clever design though.

Guest
Guest's picture

Reebok did produce climbing shoes many years ago
I worked for a UK design company producing point-of-sale for many of their sport sectors

Guest
ErJose's picture

Me gusta...Felicitaciones...

ErJose
Activity Score 51
Copywriter |

Erjose

am-o's picture

are those robin william's arms? :o)

am-o
Activity Score 162
Art Director at Tribal DDB
postman's picture

Did you notice this little germ above his right arm?

postman
Activity Score 951
Other
kalpesh78's picture

nice idea...

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Andal's picture

Quite good.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

itch's picture

yea, not bad..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

credosian's picture

its a common sense idea.
im surprised the company itself never used it before!

nice nonetheless.
as it goes - whats most creative now-a-days - is simple common sense! :)

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

futura's picture

it's a little but fine twist.

futura
Activity Score 148
Other
SandMan69's picture

Cool idea, but pople might just open the box upside down and miss the point. or not.

7.5/10

"I don't know Butchie instead"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Shaka_Zulu's picture

Fresh one! I say...

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

sold's picture

yes, good idea.
i was wondering how many "common sense idea" we just dont use because we think that is a "common sense idea"
if noone used before, still fresh until someone use, or not?

sold
Activity Score 3379
Copywriter
ssguixi's picture

geez...she is hairy

ssguixi
Activity Score 213
Art Director at Y&R
chintan ruparel's picture

wow, i like it...metals predicted

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

adicted's picture

very good!

adicted
Activity Score 74
Copywriter
Ron Jeremy's picture

What a pile of shiiiiiiiiiit. Metal's predicted...get a life. I smell scam. It's no coincidence this ad came out of India. Phone Reebok and ask them if them ever did this to all their climbing shoes. And would the Indians who came up with this stop writing nice comments about their ideas.

Ron Jeremy
Activity Score 92
Copywriter
Ron Jeremy's picture

P.S. There were a set of print ads done a few years back that picked up metal where climbing shoes were stuck to a ceiling.

And remember KYs ad a few years back with the big tube, small box. Now there's some thinking.

Ron Jeremy
Activity Score 92
Copywriter
SandMan69's picture

You're a fool.

I suppose you'd be happy if all the "bungs" just shut up and went away.

You disgust me.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

credosian's picture

ron, i agree its not that great - but hey--- looks like YOU messed up big time--- this here is a packaging idea, not an AD.

so go get yur facts right before u criticize something half knowledge is dangerous.

Tho i dont like it myself, i dont throw shit at it the way you are trying to.
I believe everyone has a right to their own opinion.

If you believe you are some big creative hob-nob, go join the panel at cannes at stop grovelling dirt at other people's work and opions.

Thank you

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

dynatop's picture

1. i think it is trying to say the shoes are very light
2. by what way the shoes stay there? glue? i don't see anything else
3. ppl always try the shoes in the shop and they need not open the box themselves

definitely bad one!

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

Guest's picture

Not really effective. Once you've already bought a closed box of shoes, brought it home and opened it you'll realize their stuck to the lid...probably with some sort of annoying glue. I doubt your friends will be impressed when you tell them your new shoes came glued to the lid of the box.

Guest
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