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The Safest New Year

Agency Network: 
Published/Aired: 
January 2012

Description

The start of the New Year coincides with the darkest time of the year making badly lit roads even more dangerous and causing more accidents. This inspired road safety organisation OVK (Parents of Road Victims) and Happiness Brussels, the ‘everything and everyone is media’ agency to create an installation to remind people to drive safely during the dark winter period. ‘The Safest New Year’ is a light installation made using Christmas lights, strategically placed on one of the darkest turns on Belgian roads bringing OVK’s New Year wishes and at the same time illuminating the road. The action is captured in a cool video at www.thesafestnewyear.com

Ambient advertisement created by Happiness, Belgium for OVK, within the category: Public Interest, NGO.

Advertising Agency: Happiness, Brussels, Belgium
Account Management: Alan Cerutti
Creative Managements: Peter Ampe, Isabel Peeters
Concept provider: Patrick Glorieux
Copywriters: Patrick Glorieux, Quentin Watelet
Head of Art: Cecilia Azcarate Isturiz
Graphic Designers: Jeremy Vandenbosch, Margot Populaire
Video Director: Bob Jeusette
Producer: Bart Vande Maele
Online Producer: Stijn Van Velthoven
Online Production: BLISS Interactive
3D Design: Indianen
Build Up: Rein Cosaert
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Hadrons's picture

Nice . I hope it will work !

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture

Nice idea.

MicheleVirgilio
Activity Score 2617
gadgets's picture

Nice idea, but is it safe to read any messages when drive?

gadgets
Activity Score 1063
kleenex's picture

I agree with you on this.

kleenex
Activity Score 58667
Web Designer/Developer
F.Abboud's picture

Then how you guys do consume Outdoor Banners and Street Furniture media?!

F.Abboud
Activity Score 218
Planner
thedesignaddict's picture

Nice.

thedesignaddict
Activity Score 5403
Art Director at Freelance
andylefty's picture

Like it!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Baelin's picture

I wonder how many people actually drive along that road?

Baelin
Activity Score 273
Copywriter
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