Outdoor Marilyn Monroe

Published/Aired: 
October 2007
 Outdoor Marilyn Monroe
 Outdoor Marilyn Monroe

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Description

Ströer Out-of-Home Media, one of the major outdoor advertising companies, launched a “Live billboard” performance in Warsaw, Poland. The happening’s aim was to show the unlimited creativity in outdoor advertising. The performance took place in the center of Warsaw. Marilyn Monroe cropped up on the top of the super scroll (a board with scrolling face, which allows up to three themes per carrier). A face of a man was put at each theme. The man plays around with Marilyn, who greets him and strolls on the billboard. The “grande finale” takes place when the man blows and Marilyn’s dress rises into the air, which refers to the classic movie scene (“The seven year itch”).

Advertising Agency: Scholz & Friends, Warsaw, Poland
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Highest Rated

fluffy's picture

Doesn't look anything like Marilyn, so it just looks like some man looking up a woman's dress. Which is a bit perverted, and not that creative.

fluffy
Activity Score 236
Copywriter
vipin's picture

Very very nice, but not Readable(people will not think about the idea)

vipin
Activity Score 148
Other at Advertising |

Vipin

gmint7's picture

:::J:::
is it real person??
and
how the "blow" work???

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

dynatop's picture

real person, and no safety application. poland bravo

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

ManchuChanchu's picture

this marylyn must have been shit scared at that height

ManchuChanchu
Activity Score 701
Art Director
♥ get lost ad freak ♠'s picture

no safety application, draughty heights, cold wind blown right under the skirt, no pee breaks...
tough job, no doubt.
i think the guy looks a bit too much like a drunk dosser. but maybe it's just the 'living-outdoor.pl' - line...
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

j2mango's picture

nice

j2mango
Activity Score 534
Other
fluffy's picture

Doesn't look anything like Marilyn, so it just looks like some man looking up a woman's dress. Which is a bit perverted, and not that creative.

fluffy
Activity Score 236
Copywriter
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