Ant Farm

Agency Network: 
May 2011


Ambient advertisement created by Rethink, Canada for Orkin, within the category: House, Garden.


Keep pests in their home.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Directors: Carson Ting, Todd Takahashi
Copywriters: Carson Ting, Todd Takahashi
Producers: Ninette Aves, Cary Emily
Studio artist: Kevin O'Brien
Account Executives: Louise Ritchie, Glen Chalcraft
Production designer / Prop Builder: Gary King
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Bob.C's picture

Clever idea - there are two areas that raise questions: The location: a restroom seems to be a fairly weak location for the amount of effort (if it's busy then users are function focused) The layout: particularly the position of the copy and logo. It's quite hard to read the copy in the video until it's highlighted, maybe it's clearer in real life but if not... I would guess that the logo position would lead to poor brand retention (it looks like its far above eye level), if it was in a lower corner at least it would be seen as attention goes from the ant farm towards the sink.

It sounds like I hate this but it would make a fantastic POS piece/ambient in a suitable store especially backed by a take away to bring in the sales.

Activity Score 1157
Copywriter at Convince Ltd |

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