Cold fire

Agency Network: 
May 2009
Optimus:  Cold fire
Optimus Ambient Ad -  Cold fire


In order to advertise LG Cookie, that is an affordable cellphone with touchscreen technology, a guerrilla stunt was created with the concept "You can touch it". Performers went to Optimus stores and invited people to touch flaming balls in their hands. The secret here was that they used cold fire, which can be touched without danger.

Ambient advertisement created by Torke, Portugal for Optimus, within the category: Electronics, Technology.

Advertising Agency: Torke Stunt, Lisbon, Portugal
Log in to post comments

Highest Rated

Guest's picture

People wont touch other people for advertising.

morse's picture

The idea is a little far from the product, you think not?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CurryJ's picture

The agency should be fired!!! (Get it? hahahah)

But seriously, guys...

Activity Score 949
Copywriter |

I think; therefore I am

Guest's picture

People wont touch other people for advertising.

NatalieM's picture

Cold fire? What?

Activity Score 1685
Topolewski |


Blashyrkh's picture

A bit too forced idea. Where is the phone?

Activity Score 32892
Art Director
Frederico Roberto's picture

I think you guys are a little too literary, concerning the action. A direct or relational stunt doesn't have to have the product. Just imagine dozens of people stopping in front of the store (with the product's billboards and BTL communication) to see a really different performance. There you have it. Some minutes of free exposure. And yes, cold fire does exist.

Frederico Roberto
Activity Score 221
Executive Creative Director
Featured Content

Latest Collections