Equal rights

Published/Aired: 
March 2015

Description

Ambient advertisement created by Laboratory For Social Advertising, Russia for Open Line, within the category: Public Interest, NGO.

Advertising Agency: Laboratory for Social Advertising, Moscow, Russia
Creative Director: Georgy Molodtsov
Art Director: Dilshad Matkulov
Copywriter: Georgy Molodtsov
Line Producer: Adilet Karzhoev
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Highest Rated

gmolodtsov's picture

it's not a case study, it's actually a trailer of the campaign which is just launching.
There are three subjects in the campaign, all done in different styles and media. So to create brand awareness we've started with trailer, broadcasted both on public TV-Channels and widely in Internet.
Currently the campaign is still somewhere in the middle, we've published only half of the materials (on two of three subjects) and have already received huge feedback as well as impact! Trust me - it will all be reflected in final case study with the numbers and quotes.
But for now - it's just a trailer :)

gmolodtsov
Activity Score 3
Producer/Director at MA in Film and Video'15, School of Communication, American University
kleenex's picture

not bad.

kleenex
Activity Score 57557
Web Designer/Developer
@minas_mars's picture

This case study could have been better, it's missing a lot.

@minas_mars
Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

gmolodtsov's picture

it's not a case study, it's actually a trailer of the campaign which is just launching.
There are three subjects in the campaign, all done in different styles and media. So to create brand awareness we've started with trailer, broadcasted both on public TV-Channels and widely in Internet.
Currently the campaign is still somewhere in the middle, we've published only half of the materials (on two of three subjects) and have already received huge feedback as well as impact! Trust me - it will all be reflected in final case study with the numbers and quotes.
But for now - it's just a trailer :)

gmolodtsov
Activity Score 3
Producer/Director at MA in Film and Video'15, School of Communication, American University
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