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Opel Adam – The Color Changing Car

Agency Network: 
Published/Aired: 
February 2013

Description

What happens when you park the new, not yet launched, Opel Adam in central Copenhagen on a dark evening - and make it come to life? We tried and ended up giving unsuspecting bar guests and people passing by something they hadn't seen coming.

Ambient advertisement created by Grey, Denmark for Opel, within the category: Automotive.

Advertising Agency: UncleGrey, Copenhagen, Denmark
Art Director: Jon Goldtsche
Copywriter: Jesper Jørgen Hansen
Chief Of Operations: Carsten Bülow
Account Manager: Ingeborg Balle-Petersen
Creative Technologist: Karsten Kirkegaard
VJ: Thomas Romlöv
Director: Emil Kahr
Producer: Niels Kau
Photographer: Simon Mouridsen
Music: Ole Brodersen – Kay&Ndustry
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Highest Rated

hmaffia's picture

That´s really good.

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

pj_ddb's picture

Congrats! Very good.
Love the colors and the interaction. I want that car.

pj_ddb
Activity Score 17
Art Director at Art Director
Picky1's picture

"Congrats" ? Seriously ? Last year, Mercedes Benz did "the invisible car". This year, it's the "changing color car". What's next ?

Picky1
Activity Score 236
Liviu's picture

I like it! This is what I call Guerrilla Marketing!!! Good job!

Liviu
Activity Score 4401
kleenex's picture

That will certainly get noticed.

kleenex
Activity Score 58797
Web Designer/Developer
hmaffia's picture

That´s really good.

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

OkGo's picture

cool !!

OkGo
Activity Score 66
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