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Snow Logo

Agency Network: 
Published/Aired: 
December 2011
OK Tire:  Snow Logo
OK Tire Ambient Ad -  Snow Logo

Description

As part of an ongoing effort to promote OK Tire, Canada’s largest independent tire retailer, ‘snow logos’ were strategically placed around the city to show the benefits of OK Tire’s winter tires. Made with a stencil and liquid ice melter system, the snow logos weren’t just imprinted on the snow, they literally gripped down to the road—as any good winter tire would do.

Ambient advertisement created by Red, Canada for OK Tire, within the category: Automotive.

Caption

OK Tire. Grip the Road.

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriter: Sasha Newton
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chuckieT's picture

How are the logos "gripped down to the road"? The writing is created by an absence of snow... how can a void grip the road?

chuckieT
Activity Score 680
Creative
Ad Analyst's picture

Why agency do any fault and never commented negative?

Ad Analyst
Design Central's picture

Seems like an old idea....

Design Central
Activity Score 364
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