Description
Ambient advertisement created by Mudra, India for Nutralite, within the category: Food.
Copywriter: Rajesh Sinha
Art Director: Prabir Sarkar
Highest Rated
I want to know if it worked.
I'm not a fan of 'buy this or you'll burn in hell' marketing like this. Did it work? Did anyone ever take you to the Tradings Standards Authority for calling a margarine "Zero Cholesterol Butter"? Or did this actually never happen>?
The first thing that came to my mind was "I wonder what's there in place of all those cholesterol". But I guess the majority of people would choose something which would not make them get fat, instead of something genuine.
Anyway, I would certainly give a look at the back and read it. The name is quite 'attractive', being it inusual.
Could have been more pithy! Who has the time to read such a long thing?
I want to know if it worked.
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