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Frogtails's picture

I want to know if it worked.

Frogtails
Activity Score 14
Graphic Designer at Progressive Communications International
CuriousPencil's picture

I'm not a fan of 'buy this or you'll burn in hell' marketing like this. Did it work? Did anyone ever take you to the Tradings Standards Authority for calling a margarine "Zero Cholesterol Butter"? Or did this actually never happen>?

CuriousPencil
Activity Score 4225
Copywriter
H.Works's picture

The first thing that came to my mind was "I wonder what's there in place of all those cholesterol". But I guess the majority of people would choose something which would not make them get fat, instead of something genuine.

Anyway, I would certainly give a look at the back and read it. The name is quite 'attractive', being it inusual.

H.Works
Activity Score 100
Graphic Designer at Accademy of Fine Arts, Rome
Sdb's picture

Could have been more pithy! Who has the time to read such a long thing?

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Lazarus's picture

Love to see the media plan for this.

Lazarus
Activity Score 1536
Creative Director
LeeHarvey's picture

Disgusting, both campaign and fake butter.

LeeHarvey
Activity Score 3045
Creative Director
Frogtails's picture

I want to know if it worked.

Frogtails
Activity Score 14
Graphic Designer at Progressive Communications International
nikhilghadge's picture

yeah it worked...

nikhilghadge
Activity Score 2
Mumbai
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