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New Destinations, The Sauna

Campaign
Agency Network: 
Published/Aired: 
May 2010

Description

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to Helsinki? In addition to a traditional campaign we solved this challenge by turning bus shelters in the middle of Stockholm into a Finnish sauna.

Ambient advertisement created by Volt, Sweden for Norwegian, within the category: Transport.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
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CrackerJackFlash's picture

Good campaign.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Roger Keynes's picture

Few better idea 'canvases' than a bustop. Scol! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Chris's picture

great ads.

Chris
Activity Score 1935
Art Director
jackmancer2017's picture

That's nice, grabs your attention =)

jackmancer2017
Guest's picture

Great ideas!

Guest
Dzsoi's picture

This is the best, no doubt! Lovely!

Dzsoi
Activity Score 8557
Copywriter at Brightly
vevelehocka's picture

great idea.

vevelehocka
Activity Score 163
myfavouriteadverts's picture

Good one, I'd love to see something like this (unfortunately we don't have any uber exciting bus stop advertising around here!)

myfavouriteadverts
Activity Score 12

Hi. I'm a 23 year old Advert Lover living near London, my site is http://www.myfavouriteadverts.co.uk :)

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