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New Destinations, Big Ben

Campaign
Agency Network: 
Published/Aired: 
May 2010
Norwegian:  New Destinations, Big Ben

Description

How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to London? In addition to a traditional campaign we solved this challenge by turning outdoor billboards into five-metre high copies of Big Ben’s clock.

Ambient advertisement created by Volt, Sweden for Norwegian, within the category: Transport.

Advertising Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
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Highest Rated

thaistylez's picture

eh.. cool

Every ad looks cool if sizes matter.

thaistylez
Activity Score 224
Burapha University
Chris's picture

cool use of an otherwise boring ad shell.

Chris
Activity Score 1935
Art Director
tirthomitro's picture

yeah pretty cool!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

thaistylez's picture

eh.. cool

Every ad looks cool if sizes matter.

thaistylez
Activity Score 224
Burapha University
Guest's picture

So, even if it just was a sign that said "Travel to London" you'd think it would be just as good...if it was big enough?

Guest
Roger Keynes's picture

Clunk.
'Sauna' by far the best.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

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