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The Best Excuse Ever

Agency Network: 
Published/Aired: 
May 2011

Description

Ambient advertisement created by Saatchi & Saatchi, Argentina for Norte, within the category: Alcoholic Drinks.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Fernando Militerno
Art director: Maxi Borrego
Copywriter: Diego Gueler
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Delenikas
Account Directors: Jaime Vidal, Patricia Abelenda
Production Company: Primo
Director: Felipe&Pancho
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction Editor: Mauro Carpinacci
Music: Supercharango
Advertiser Supervisors: Ricardo Fernandez, Eduardo Palacios, Lucas Adur
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Highest Rated

Underdose's picture

Those guys also made Teletransporter ( http://www.youtube.com/watch?v=eJaKwD2gyME ) and Friend Recovery ( http://www.youtube.com/watch?v=O5gD8WIk0es ) which are similar.. I bet creatives of Saatchi&Saatchi have big problems with their GF's about boys night outs..

Underdose
Activity Score 134
morse's picture

Any excuse is good for a beer! :)

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

More beer companies need to try this out....

kleenex
Activity Score 57465
Web Designer/Developer
nerio's picture

I'll drink to that... hahaha

nerio
Activity Score 166
Web Designer/Developer
Galo's picture

Damn good!

Galo
Activity Score 446
Copywriter
AKesseli's picture

Almost 1,000 hours. Not bad. They could do this for a week with a major beer company in the States and I really think it would be a hit. Which company has the cajones though?

AKesseli
Activity Score 210
Boston University
Underdose's picture

Those guys also made Teletransporter ( http://www.youtube.com/watch?v=eJaKwD2gyME ) and Friend Recovery ( http://www.youtube.com/watch?v=O5gD8WIk0es ) which are similar.. I bet creatives of Saatchi&Saatchi have big problems with their GF's about boys night outs..

Underdose
Activity Score 134
pez's picture

Great, amazing idea, great execution.

pez
Activity Score 1804
Creative Director
bhuvneshwar.chd's picture

positive idea.

positive result.

great i like it. . .

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

talkingisfree's picture

This is great and funny

talkingisfree
Activity Score 2712
Art Director
Wordnerd's picture

This is very good! But this "girlfriend excuse-stuff" is totally unnecessary. it's like they made this up just for this case-spot

Getting drunk for a good cause is bigger than the "best excuse in the world" in my opinion

Wordnerd
Activity Score 6692
Copywriter
Criticad's picture

Fucking amazing idea. Ironic and intelligent.

Criticad
Activity Score 3
John John's picture

Same insight. Original idea. Clap Clap.

John John
Activity Score 3
Wikimarketing.org's picture

seem social responsibility project

Wikimarketing.org
Activity Score 25
Copywriter |

www.wikimarketing.org

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