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Non-stop Escalator

Published/Aired: 
September 2007
 Non-stop Escalator
 Non-stop Escalator

Description

To capture the long-lasting ability of Stabilo highlighters, giant pens were installed at the beginning of escalators throughout Hong Kong. As the steps continually moved forwards, the pen appeared to create the bright yellow safety marks on the side of the steps – non-stop from morning to night.

Advertising Agency: Grey, Hong Kong
Creative Directors: Paul Chan
Copywriters: Paul Chan
Art Director: V Lau
Photographer: Jonathan Wong, Lok Chan
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Highest Rated

Guest's picture

Batey Singapore did it before.

Guest
truecopy's picture

"Straight to the point" guys ;) Well done!

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

andrej dwin's picture

is this a rip off, or have I just seen this one ad before?
I'm really not sure.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

benedict0007's picture
benedict0007
elmikel's picture

great! hard to miss indeed.

elmikel
Activity Score 1147
Illustrator
itch's picture

yea, kinda similar to the one did preciously. but this idea is way better to proof the long lasting features. well done.

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Kateter's picture

pity they didn't put it right on the beginning of the escalator (where it's really moving). but nevertheless it's great idea. hats off.

Kateter
Activity Score 2029
Copywriter
club9's picture

This is way cool!

Best piece of ambient I've seen for some time - a truly clever and witty way of saying long lasting.

Great idea. Well done guys.

club9
Activity Score 40
Other
wkanaan's picture

i think its quite clever BUT, i still don't get something: are they saying its long lasting? or are they just making an ad that connects the highlighter with something yellow?

wkanaan
Activity Score 483
Art Director
Toni's picture

It's okay.

Toni
Activity Score 106
Art Director at Art director
Guest's picture

copy cat

Guest
Spanky's picture

doesn't quite work since the floor isn't moving where it's placed.

and it's a rip off anyway

Spanky
Activity Score 4899
Other
Rog's picture

Nice adaption of the 'kerbside' idea.
Something about escalators at the moment??!!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Ainadaliel's picture

IT'S BEEN DOOOOONE! Geez.

Ainadaliel
Activity Score 271
Copywriter
Guest's picture

Cool idea

love ads visit - www.ad-dig.com/upcoming

Guest
AdFeast's picture

This idea is much better than the other one (on the pavement).

This is actually placed by escalators for a reason - to dramatise long lasting.

It's a great idea. hats off guys !

A winner !

AdFeast
SHot's picture

I love it !

SHot
hobo's picture

done before...fail!!

hobo
AsIseeit's picture

Spanky's right. Doesn't work since the floor it's standing on isn't moving. Plus the original's better as curbs are often painted yellow and you gotta believe the marker did it. And there is that it was the orignal one.

AsIseeit
Fogerty Gomez's picture

People... we get payed to create new ideas, not to adaptations. Rip Off, end of the discussion!!!

Fogerty Gomez
ad eater's picture

shame on you, keith ho. i feel pity on u. try to do some real work for real client please. just try to win some stupid awards and secure your position as ECD is not going to earn you any reputation at all! Wake up!

ad eater
Guest's picture

Batey Singapore did it before.

Guest
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