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A world without petrol

Agency Network: 
Published/Aired: 
May 2012

Description

Whybin\TBWA Group Melbourne have created an interactive outdoor exhibition to launch the first purpose-built 100% electric car in Australia, the Nissan LEAF. The huge exhibit features over 40 real petrol bowsers artfully reinterpreted into useful everyday items to express the fact that with the Nissan LEAF, bowsers are no longer needed. The LEAF runs purely on electricity meaning the home is now the everyday filling station. The recycled petrol bowsers have been turned into functioning pieces of interactive art including a fish tank, coffee machine, giant water fountain, grandfather clock and a bird feeder that features a bowser covered in birdseed.

Ambient advertisement created by TBWA, Australia for Nissan, within the category: Automotive.

Advertising Agency: Whybin\TBWA\Group, Melbourne, Australia
PR Agency: Eleven PR
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Senior Creative: Rob Hibbert
Senior Creative: Mark Jones
Executive Producer: Margot Ger
Direction: James Dive / The Glue Society
Head of Projects: Josh Mullens
Producer: Adrian Shapiro
Group Account Director: Mike Napolitano
Account Director: Julia Unwin
Interactive Account Director: Paul Arena
Head of Planning: Paul Mayes
Digital Planner: Scott Woodhouse
PR Director: Rob Lowe
Senior Account Executive: Sydney Spagnoletti
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el d1eg0's picture

Nice!

el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
morse's picture

Very good idea!

morse
Activity Score 18087
Art Director |

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kleenex's picture

wonderful spot.

kleenex
Activity Score 52674
Web Designer/Developer
12am's picture

niiiice

12am
Activity Score 88
Art Director at TBWA Singapore
khronos's picture

ahh i think thats brilliant!! optimistic, clean advertising...love it :)

khronos
Activity Score 998
Copywriter
12am's picture

yep. stands out in the list of scam ads made by ad lads for themselves.
video supers could be better

12am
Activity Score 88
Art Director at TBWA Singapore
ilineZ's picture

must be very high budget lol!!

ilineZ
Activity Score 4
stickynotes's picture

nice art installation that totally get's the message across. very nice

stickynotes
Activity Score 1094
sacrilegend's picture

Bravo. And what a fantastic client to go along with this.

sacrilegend
Activity Score 3394
Copywriter
dearturki's picture

YES!

dearturki
Activity Score 311
Fernando Montero's picture

Wowo. Nice stuff.

Fernando Montero
Activity Score 121
kalpesh78's picture

nice.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

kalpesh78's picture

nice.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Javier Davis's picture

art

Javier Davis
Activity Score 84
cwriter79's picture

Super cool! Great installation idea.

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
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