Advertisement

Miles for refugees

Published/Aired: 
September 2015

Description

Ambient advertisement created by Miami Ad School, Brazil for Nike, within the category: Fashion.

Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Creative Director: Erico Braga
Art Director: Luan Almeida
Copywriter: Eduardo Castello Branco
Log in to post comments

Highest Rated

campbellcoha's picture

It´s kind of a dick move if Nike/KLM hypothetically had the financial resources to pay for refugees to fly, but waited until miles were added up by the runners just to push their own brand.

campbellcoha
Activity Score 341
VCU |

teamarnie.com

halaby87's picture

Ok

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

damnson's picture

Of course it's a good cause, but it would be an incredibly costly campaign.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

yep.

kleenex
Activity Score 58793
Web Designer/Developer
campbellcoha's picture

It´s kind of a dick move if Nike/KLM hypothetically had the financial resources to pay for refugees to fly, but waited until miles were added up by the runners just to push their own brand.

campbellcoha
Activity Score 341
VCU |

teamarnie.com

crisguezu's picture

I agree.

crisguezu
Activity Score 99
Creative Director
Dzsoi's picture

I totally understand your point, although it is sort of accepted by society that brands want some awareness, some kind of link to their business in exchange for helping people. I am also sure that Nike/KLM doesn't have such a CSR budget that would be enough for paying a significant number of refugees' flight (compared to the total number), so it is not like they could solve the problem but they take their time.

Dzsoi
Activity Score 8611
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement