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Contrexperience

Agency Network: 
Published/Aired: 
September 2011

Description

Ambient advertisement created by Marcel, France for Nestle, within the category: Non-Alcoholic Drinks.

Caption

Slimming doesn't have to be boring. Contrex My slimming partner.

Advertising Agency: Marcel, Paris, France
Creative Director: Anne De Maupeou
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Michel Kowalski
Account Manager: Audrey Tato
TV Producers: Timothé Rosenberg, Cleo Ferenczi
Planners: Anne Dimier-Vallet, Guillaume Le Gorrec
Advertiser's Supervisor: Emmanuel Manichon, Marie-Cécile Pellé Lancien, Stéphanie Perrin
Director: Xavier Mairesse
Producer: Claude Fayolle
Production: Wanda
Post production: Mikros
Additional credits: Nicolas Karakatsanis, Sam Danesi, Clemens Hourriere, Boris Nicou, Mathieu Sibony, Sandra Haize, Olivier Glandais
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Highest Rated

CuriousPencil's picture

Very cool interactive, but not something that can sustain the contradiction that slimming isn't boring, when all you're doing is selling water. Added calcium and magnesium doesn't make water less boring, it makes it less water. Still, nice work on the packaging and website artwork, making it look like a menstrual helpmeet : http://www.contrex.ch/#/accueil

CuriousPencil
Activity Score 4225
Copywriter
cheskarion's picture

wow, congrats!!!

cheskarion
Activity Score 6
Copywriter at Arena Media
kleenex's picture

Classic!!!

kleenex
Activity Score 57555
Web Designer/Developer
tracyzhang's picture

awesome!

tracyzhang
Activity Score 133
lucie123's picture

Fake!

lucie123
Activity Score 604
CuriousPencil's picture

Very cool interactive, but not something that can sustain the contradiction that slimming isn't boring, when all you're doing is selling water. Added calcium and magnesium doesn't make water less boring, it makes it less water. Still, nice work on the packaging and website artwork, making it look like a menstrual helpmeet : http://www.contrex.ch/#/accueil

CuriousPencil
Activity Score 4225
Copywriter
Ceballos's picture

COme on, man. ¿Interactive? :DDDDDDDDDD
They are actors.

Ceballos
Activity Score 621
Copywriter
Roger Keynes's picture

Well, this is going nuts virally amongst the laydeez in Australia! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NicoCiego's picture

These paid actors are pretty obvious.
The ad, not bad.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Prasad Weerasekara's picture

wow..wow..wow.....Ambient...
lovely work. well done.

Prasad Weerasekara
Activity Score 655
robinstam's picture

If it was an ambient, it could have been interesting. But look at the credits: there are two TV-producers, a director and post production company that is known for its visual effects. This is clearly staged.

robinstam
Activity Score 215
Miami Ad School
sharonjackson's picture

I completely agree. You don't get 20 slender gorgeous models with perfect lipstick in one place at one time. But having said that, it was fun.

sharonjackson
Activity Score 157
Web Designer/Developer at website and graphic design |

SJackson

kurtberengeiger's picture

I'm jealous

kurtberengeiger
Activity Score 7323
Copywriter
MicheleVirgilio's picture

Fake. But nice idea and good ad.

MicheleVirgilio
Activity Score 2617
Tomasz Dziedzic's picture

One of the best ads I've seen last few months

Tomasz Dziedzic
Activity Score 127
Charith Wije's picture

super work...

Charith Wije
Activity Score 24
Art Director at Mel Ads (Pvt) Ltd , Colombo
Memetic's picture

This is so much bullshit. It is no way a ambient media execution.

To animate that sequence in neon lighting on the building they would have had to cover the whole building side with electrics.

The thing is done in post.

Come on people and Ivan too. Please wake up to these fakers.

But still not a bad idea even if it is impossible in the real world.

Memetic
Activity Score 150
Copywriter
thecreature's picture

Shot in czech republic, published in france

thecreature
Activity Score 93
Creative Director at Prague
angeyates's picture

AMAZING concept!! great job!

angeyates
Activity Score 127
Graphic Designer at Madison Communications Pvt. Ltd.
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