Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug. That's exactly what we did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafé.
Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.
Chief Executive Officer: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Art Director: Alessandro Candito, Maxime Damo
Copywriters: Lina Akbarzadeh, Paolo Bartalucci
Creative Directors: Alessandro Candito, Paolo Bartalucci, Geert De Rocker, Tom Berth
Digital Creative Director: Azeglio Bozzardi, Martino Lapini
Account Team: Barbara Pusca, Filippo D’Andrea, Florence De Lophem, Roberta Scotti
Social Media Team: Diletta Sala, Arya Alfieri
Strategic Planner: Guglielmo Pezzino
TV Producers: Luana Strafile, Matilde Bonanni
Production Company: H+
Executive Producer: Stella Orsini
Media Agency: MediaCom
Marketing Manager: Matteo Cattaneo