Tofu Dress
Description
Holland’s Next Top Model, Kim Feenstra, wears a golden tofu dress at the première of Zorro the Musical totally in style of Lady Gaga (meat dress!) This stunt was set up by Raúl&Rigel and was part of the campaign ikbenflexitarier.nl of Stichting Natuur & Milieu to promote the website ikbenflexitarier.nl, a kind of ebay where you can buy and find more info about meat alternatives. Flexitariërs are people who don’t eat meat one or more days a week because of the damage consequence to the environment.
Ambient advertisement created by Raúl&Rigel, Netherlands for Natuur&Milieu, within the category: Fashion.
Unless theres a sign attached to it saying its made of tofu, i really dont think it gets the point across
GiBo
The sexy tofu dress gained a lot of attention of the journalists on the red carpet, during the enormous amount of interviews Holland's Top Model Kim Feenstra explained the journalists why she was wearing that dress! So that 's how we got the point across!
I agree; it's the PR Coverage and buzz about the dress that deliver the message. I love the idea
Latest Collections
