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Agency Network: 
Published/Aired: 
June 2010
National Association for the Blind:  May I help you?
National Association for the Blind Ambient Ad -  May I help you?

Description

Ambient advertisement created by Mudra, India for National Association for the Blind, within the category: Public Interest, NGO.

Advertising Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: KB Vinod
Writer: Pranav Harihar Sharma
Art Directors: Amol Dahanukar, Vivek Jadhav
Photographer: Vivek Jadhav Films
Executive: Mahendra Solanki
Editor: Chandana Bannikoppa
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Highest Rated

TommyO's picture

What, everybody here managed to read those tiny little letters?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

Impact, sure it would make. But...dunno how people would find someone else reading out the menu card for them? I mean, "Sir, lenge?. The person, "Haan, par right side mein rate kya hai?"

Guest
Guest's picture

nice...i like it....

Guest
tamils's picture

nice attempt.

tamils
Activity Score 202
velammal college of management
Guest's picture

impressive!

Guest
rolling.stone's picture

wish, it had won

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

WTF Simply calling the blind 'Differently Abled' will not do a world of good to anyone. These so called initiatives are more often an attempt on self-glorification by the initiators. If the menu was in braille it is natural that a blind/ one who knows braille would only be able to read it. Similarly had the menu been in Serbo-Croat then only those from Serbia would be able to read it. I don't think that it would have made any difference to the blind, but I'm sure that somewhere, there is a creative team, steeped in self glorification saying to each other 'Great Idea Yaar'

Guest
TommyO's picture

What, everybody here managed to read those tiny little letters?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

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