World AIDS Day Wi-Fi

Agency Network: 
December 2013


While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.

Ambient advertisement created by M&C Saatchi, South Africa for MWEB, within the category: Public Interest, NGO.

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Executive Creative Director: Gordon Ray
Creative Director: Quinton Luck
Copywriter: Jabulani Sigege
Art Director: Carla Bekker
Digital Conceptualiser: Andrew Crawford
Video / Graphic Editor: Daniel Ferreira
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cwriter79's picture

Great idea, but I think they could have pushed it more. Just sending someone to a landing page is not as effective as digitally "infecting" their phone. Equate digital viruses with the actual virus and then you've really got something.

Activity Score 956
Copywriter at Cargo, LLC.
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