Advertisement

The Music Never Stops

Agency Network: 
Published/Aired: 
March 2011
MTV Ambient Ad -  The Music Never Stops

Description

To launch MTV’s new concept - The music never stops - we used one of music’s universal symbols: the band t-shirt. We selected t-shirts of artists of different generations. Then we cut them in half and sewed the halves together. On one side, an artist of the current generation. On the other, an artist who influenced him. Over 2,500 models were delivered to four different states in Brazil. VJs and musicians wore them on MTV and were watched by millions. It was made clear to the public. Just like music, MTV never stops.

Ambient advertisement created by Loducca, Brazil for MTV, within the category: Media.

Advertising Agency: Loducca, São Paulo, Brazil
Creative Directors: Guga Ketzer, Cassio Moron, Pedro Guerra, Marco Monteiro
Art Director: Gregory Kickow
Copywriter: Patrick Matzenbacher
Executive producer: Sid Fernandes
Log in or register to post comments

Highest Rated

nda's picture

"Just like music, MTV never stops."

good wording to describe what MTV wanna share to the world by these designs.

*thumbs!

nda
Activity Score 2
Copywriter at Intuisi Corporation
raven's picture

nice one

raven
Activity Score 204
nda's picture

"Just like music, MTV never stops."

good wording to describe what MTV wanna share to the world by these designs.

*thumbs!

nda
Activity Score 2
Copywriter at Intuisi Corporation
NONE™'s picture

SUPER COOL!!!!

NONE™
Activity Score 209
Other |

NONE™

Hiperion's picture

Good work, but MTV is not a music television. It´s television for stupids.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
jackblack's picture

Not sure about this.

jackblack
Activity Score 2359
Art Director
JeffP's picture

Nice

JeffP
Activity Score 810
Marketing Manager at TomTom
CuriousPencil's picture

To me, this says "The DJ is so bad they cut one song out in the middle of the next one."

CuriousPencil
Activity Score 4225
Copywriter
atb2005's picture

I don't think those watching mtv these days would know where SIS comes from..

atb2005
Activity Score 13557
Mr. Green's picture

It's just ok.

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
TorstenM's picture

Agree.. just OK...

TorstenM
Activity Score 77
Art Director
Advertisement
Advertisement
Advertisement