Serbia got pranked

Agency Network: 
July 2011
MTV:  Serbia got pranked
MTV Ambient Ad -  Serbia got pranked


A young man was left duct-taped to a pillar in the center of Serbian capital city Belgrade, as if it was result of a last night’s prank. Shocked and confused passers-by did all the media work via social networks within only a couple of hours. All national web portals, newspapers, radio and (competitive) TV stations reported about the “bizarre” event, generating around 100 000 euros media coverage. Following “Pranked” weekend had the highest ratings in history of MTV Serbia. Production euros spent: 50. Media euros spent: 0.

Ambient advertisement created by McCann, Serbia for MTV, within the category: Media.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marko Savic, Marko Prokic
Copywriter: Marko Savic
Photographers: Marko Prokic, Slobodan Markovic
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Jackbr's picture

genial and hilarius.

Activity Score 1500
Art diretor |


vladcepes's picture

very nice - strong and simple; effie case.

Activity Score 26
Creative Director
Glut's picture

not so cool for me.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
murijoe's picture

not so cool for the guy pranked!! AUHAUHAUAHU

Activity Score 65
Art Director at Criante Comunicação
kleenex's picture

I liked it and the prank worked.

Activity Score 58777
Web Designer/Developer
the undead's picture

Really like it. Simple, bold and clever.

the undead
Activity Score 9
infactable's picture

Bold, new, amusing.

Activity Score 5
Art Director at Belgrade, Serbia
mikey mugambi's picture

Simple and effective!

mikey mugambi
Activity Score 69
Imagine IMC
julian.lange's picture


Activity Score 264
Uade (universidad Argentina de la Empresa)
Austin Video Production's picture

That's crazy, but fun.

Austin Video Pr...
Activity Score 1310
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2021-05-25 09:36