Agency Network: 
March 2014


Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease.

With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition. Uncover more at

Ambient advertisement created by Grey, Australia for MS Australia, within the category: Public Interest, NGO.

Advertising Agency: Grey, Melbourne, Australia
Creative Director: Michael Knox
Creatives: Rohan Cooke, Laura Petruccelli
Business Director: Claudia McInerney
Senior Account Manager: Catherine McDonald
Strategy Planning: Alice Atherton, Harry Steinhart
Head of Broadcast: Sandi Gracin
Digital Director: Teresa Truda
Filter Development: Limehouse Creative
Designer: Claudia Di Martino
Film Production: Infinity Squared
Film Director: Aaron McLisky
Film Producer: Morgan Taylor
Editor: Dylan Duclos
Managing Partner / EP: Dave Jansen
Photographers: Louis Petruccelli, Sara Orme, Jamie MacFadyen, Andreas Smetana, Matt Hoyle, Toby Burrows, Nicholas Walton-Healey, Juliet Taylor, Garth Oriander, and Gerry Hanan
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