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Agency Network: 
Published/Aired: 
May 2016

Description

The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself.

Ambient advertisement created by Ogilvy, Japan for Moyai Support Centre for Independent Living, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan
Chief Creative Officer: Ajab Samrai
Executive Creative Officer: Ajab Samrai
Creative Directors: Ajab Samrai, Ricardo Adolfo, Federico Garcia
Copywriter: Federico Garcia
Junior Copywriter: Naoya Kataoka
Art Director: Junkichi Tatsuki
Account Director: Akihiko Kubo
Senior Account Manager: Yohei Kawakami
Agency Producer: Shinobu Nakamura
Director / Editor: Dixon Wong
Digital Producer: Takahiro Muraoka
Web Designer: Keikei Go
Web Developer: Nana Matsubayashi
Media planner: Tatsuo Emori
Production Designer: Shu Nakama / SUI inc
Assistant Designer: Shinpei Abe
Production Designers: Isamu Tajima, Shun Takii / DEN Co Ltd
CG Retoucher: Keigo Masaki / amana inc
Photographer: Uroku
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kleenex's picture

But did we get anything positive in the end through this idea??

kleenex
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