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Agency Network: 
Published/Aired: 
July 2009

Also From This Campaign 2

Description

Ambient advertisement created by Y&R, Peru for Movistar, within the category: Professional Services.

Advertising Agency: Young & Rubicam Perú
Executive Creative Director: Flavio Pantigoso
Copywriter: José Miguel Rivera
Art Director: Erick Galván
Agency Producer: Patricia de la Cuba
Production Assistant: Andrea del Valle
Production: Cine70, Lima
Director: Ricardo Maldonado
Direction Assistant: Antonio Quijano
Executive Producer: Paola Pastrana
Audio: Digital Audio Studios, Lima
Audio Producers: Ricardo Núñez, Claudia Incio
Audio Producer: Erick Falcón
General Manager: Eduardo Grisolle
Account Supervisor: Manuel Ahumada
Client Approval: José Luis Gamero, Luis Eduardo Garván, Fiorella Espejo
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Highest Rated

Guest's picture

Same as the japanese on youtube!..

Guest
shahidali's picture

awsome!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

slowrider's picture
slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

rdavisdesign's picture

Awesome. What else is there to say!

rdavisdesign
Activity Score 13
Graphic Designer
Guest's picture

Very cool. Truly insightful, a real find!

Guest
Emran Hayat's picture

a quick work.. excellent

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

what a copycat - i didn`t know - that youtube is the new creative director for agencies - that don`t have any ideas for their clients products

Guest
Guest's picture

The technique, not the idea. Which is totally different. And that is what youtube and arts and techniques are meant for.
What you do with the technique is called talent.
And what you do with your jealousy is called therapy.

Guest
Guest's picture

Thank God for the last post.

Guest
Wordnerd's picture

Thanks man. if this counts as stolen, the field for creativity is getting very narrow.
still, they could have come up with different short-entertainment ideas

Wordnerd
Activity Score 6692
Copywriter
alexander_bickov's picture

I like this atractive idea

alexander_bickov
Activity Score 3281
kergu's picture

ok is good..but... only the vehicles on the front can get the message....

kergu
Activity Score 6795
Guest's picture

No, it was aired national TV, as filmed BTL action.

Guest
kergu's picture

ohhh.. ok well done...

kergu
Activity Score 6795
Mantufayo's picture

Good work boys!

Mantufayo
Activity Score 580
Creative Director
Guest's picture

Love it! So creative and obviously spectators liked it/took camera phone pics/stopped, which drives the brand into their minds and makes them want to check it out (which is the point).

Guest
Guest's picture

AMAZING !!!

Guest
Guest's picture

funny great idea :)

Guest
Guest's picture

great

Guest
Guest's picture

The idea would be far clearer if this video explained what they used to say on the first video of this series; "Internet invade las calles", Internet takes the street, as what they are advertising is the internet antenna for anyone to get online anywhere.

Guest
Guest's picture

Same as the japanese on youtube!..

Guest
As I was going up the Stairs's picture

I love it - I dont think its a rip off, especially as the other isnt an ad, they are just implimenting the technique - if its "ripping off" then I suppose no one can use cameras anymore, forget using photoshop - what a rip off.

Even tho I love it, I got a little lost, I couldnt understand the product and what was happening, could someone tell me about it please? its very cool.

As I was going ...
Activity Score 4
Art Director at Tokyo
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