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Published/Aired: 
October 2008
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Moserbaer:  Truck
Moserbaer Ambient Ad -  Truck

Description

Ambient advertisement created by TBWA, India for Moserbaer, within the category: Professional Services.

Caption

Mega storage capacity.

Advertising Agency: TBWA, Gurgaon, India
Creative Director: Anirban Sen Gupta
Art Director / Photographer: Nishit Shankar
Copywriters: Nishit Shankar, Abhishek chatterjee
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lucdesaulniers's picture

Is this a 128 K USB Key? Lame.

lucdesaulniers
Activity Score 1145
Guest's picture

Nice idea but these pictures are so fake.

Guest
Guest's picture

You have to understand this is from India!

Guest
Guest's picture

OK - so we Indians aren't good at graphics designing. That's why Pixar and Disney outsource their graphics and video rendering projects to us Indians. And so Pixar's and Disney's movies suck. And hence, they don't win any Academy awards.

Guest
Guest's picture

OK - so we Indians aren't good at graphics designing. And so most movie studios including Pixar and Disney outsource graphics designing and video rendering projects of their movies to us. And so those movies don't win any Academy awards. Oh, now I know! Fuckwit!!

Guest
anandbhandarkar's picture

You have to understand this is from India!
In what way you mean this buddy...

anandbhandarkar
Activity Score 10
NPA, Muscat, Oman |

Edgy

Guest's picture

Need to work on the Shadows

Guest
Guest's picture

i know the guy who did this. i work in the same agency. it was actually executed, smart pants!

Guest
Guest's picture

This idea doesn't show the benefit of a memory stick - they're SMALL and hold lots of data. What's the use of a giant memory stick?? I see what they were trying but it doesn't work

Guest
Guest's picture

FAKE SHADOWS... how lame and desperate could you get???

Guest
Guest's picture

FAKE SHADOWS... how lame and desperate could you get???

Guest
Guest's picture

FAKE SHADOWS... how lame and desperate could you get???

Guest
Guest's picture

nice concept.

Guest
Guest's picture

conceptually brilliant

Guest
My_friend_Goo's picture

Sweet

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
Guest's picture

bad photoshop.

Guest
funky_frogii's picture

like it.

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

brillient i lov

Guest
Guest's picture

It's been done before. In the UAE. For Sony Microvault. More than a year back.

Guest
Big-gun's picture

Yes you are correct but a different execution

Big-gun
Activity Score 56
Art Director
Guest's picture

it's a good idea. looks real to me. you photoshop nazis need to lighten up and get a clue. so you can effectively use photoshop, woo hoo! can you actually come up with a good idea.

Guest
Big-gun's picture

This is a great use of ambient advertising, great work brothers from India, to the dummies at the Top it actual explains on the Truck that it the pen drive are a massive storage device.

Big-gun
Activity Score 56
Art Director
Guest's picture

thanks for giving full marks.

Guest
kalpesh78's picture

the only problem with this idea is that the door to the 'USB' won't open. so you can't store anything inside :P
If only they had executed it better.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Wordnerd's picture

totally agree. this a one foto idea and worth shit

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

i really didn't get it as a usb at my first glance.

Guest
Guest's picture

I think your logic is worth jack Kalpesh78.......the USB would probably be on one of the door panels.....and not at the junction of the two panels.....so why don't u just keep the trap shut till u think things through...and maybe concentrate on others things like thinking ideas....I think this is an excellecnt activation idea......not that expensive.....and driving the idea home.....good job laddies...

Guest
creative420's picture

Good one chatty!

creative420
Activity Score 279
Copywriter
puppiepoppy's picture

Try enrolling in some Photoshop classes...I heard it's getting cheaper nowadays.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

puppiepoppy's picture

Unless the agency claim it's a real work, then post some videos on YOUTUBE at least to show how 'impactful' it was.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

what is it with agencies in India and all this fake, silly, rubbish. make some real ads.

Guest
Guest's picture

It's a superb idea! i love it.

Guest
Guest's picture

Awesome Idea!! Made me laugh!

Guest
Kefe's picture

what is it with the photoshop nazis, a good idea is a good idea any of you idiots making comments on this must be a designer, mac op a production manager a retoucher or a suit, so this is what you do, shut the fuck up!!!!

signed the creative

Kefe
Activity Score 53
Guest's picture

Maybe it was a cloudy day arse swip

Guest
louie_wang's picture

very nice!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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