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Rolled Newspaper

Agency Network: 
Published/Aired: 
January 2009
Mortien:  Rolled Newspaper
Mortien Ambient Ad -  Rolled Newspaper

Description

An ad that kills insects just like the product it advertises.

Ambient advertisement created by Euro RSCG, India for Mortien, within the category: House, Garden.

Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar
Copywriters: Kamal Bhatnagar
Photographers: Kamal Bhatnagar, Ajit Singh Padam
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xcreativity's picture

ahahah.. good idea, simple but direct!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

daniel ieraci's picture

Very nice idea. Well done.

daniel ieraci
Activity Score 333
Art Director
El Barto's picture

Nice!

El Barto
Activity Score 111
Art Director
dsklan's picture

very good!

dsklan
Activity Score 1926
Art Director at homeshop
Kateter's picture

these 400.000 households would get the reminder even if it was a print ad in that magazine. that's not really a result, is it?

Kateter
Activity Score 2029
Copywriter
Phina's picture

Done by Leo Burnett London for Vapona (Sara Lee).
http://milesstaples.carbonmade.com/projects/2441417

Phina
Activity Score 2
Art Director
WaZoo's picture

Totally agree!

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

WaZoo's picture

C'mmon you guys! Eurobest Gold!!! Everyone here should know that ad! You are supposed to be creatives and putting this extreme ripoff on AOTW is really tasteless...

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

WaZoo's picture

Why can't we vote in minus? :D

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Lastlab's picture

Ok we know it was done in London and is the same idea...
if we have to vote the creative idea I vote -5
but if we think that not a lot of indian people could know the english ad...this ad could be funny and interesting for them

Lastlab
Activity Score 63
WaZoo's picture

I doubt that very much, it's not like India is the backend of the planet...
They have internet and yearbooks, just like us :)

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Dzsoi's picture

...and most people in India are searching for old British ads on the Internet. It has been done, okay, but new for the TA.

Dzsoi
Activity Score 8611
Copywriter
pepsiice's picture

really clever

pepsiice
Activity Score 253
Graphic Designer
tirthomitro's picture

a long time ago in Leo Burnett...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

StPepper23's picture

cannes 2006 or 2007? So done.

StPepper23
Activity Score 269
Copywriter
WillyLatasa's picture

Brilliant!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

andyStock's picture

Fantastic idea! I love it - but as has already been said, it has been done. So for originality I vote it down, but it still gets 3/10 just because I love the idea so much!

Visit our blog.

andyStock
Activity Score 666
raulbanderas's picture

DONE!!! so DONE

raulbanderas
Activity Score 357
rogi's picture

too simple but great

rogi
Activity Score 31
baffled's picture

WOW, this is just clearly a RIPOFF. Creatives should be ASHAMED. This AD is a classic and has been featured in many books about advertising!!!
How can u NOT know this??? Ad Agencies and Schools should have priority to teach people what has been done. And Juries as well. OMG!!!

baffled
Activity Score 108
Creative
kurtberengeiger's picture

At this moment I am very jealous. Congrats to the team.

kurtberengeiger
Activity Score 7330
Copywriter
Viranica's picture

been done.

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
anHiiieeta's picture

cooooooooooooooollllllllllllllllllll ;)

anHiiieeta
Activity Score 328
Art Director
xianglinashley's picture

LOVE IT! HAHAHA

xianglinashley
Activity Score 17
Temasek Polytechnic, Design School
raavigeorgian's picture

very good use of the newspaper roll...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Guest's picture

It's brilliant !!! LOL

Guest
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