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pixelbomb1's picture

awesome!

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

jorge21's picture

GEnialllllllllllllllllllllllll I love IT!!!!!!!!!!!! geniallllllllllllllll!!! 10\10 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! genial!!!! congratulation !!!

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

lsadunb's picture

Silver Clio 2007

lsadunb
Activity Score 571
Copywriter
firat's picture

harika!

firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

Byte's picture

looks fake.

Byte
Activity Score 327
Art Director |

Byte!

Yokel's picture

Beautiful idea, but I have to agree; it looks fake. And if it were real, and these were just stickers over the hawsehole (hole what the anchor line goes through), they'd tear the first time the rope moved - and floating ships are always moving. The hawsehole is much larger than the mouth hole. Great idea, but how it's presented; impracticable.

Yokel
Activity Score 604
Art Director
wgeddes's picture

how many consumers are walking on fishing docks?
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
prozac_republic's picture

not that i have to defend this piece of work, but that's the hamburg harbor.

second biggest harbor in europe. humungous circulation every day. some fishing docks those are....

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

spacecadetglow's picture

i also think the placement in hamburg harbor is tied to the fact that mondo is a german pasta. considering german-manufactured pastas sold domestically have been rising slowly but steadily in the last decade, i think this is great placement.
i'm not european, but i have always associated pasta companies with italian names.

spacecadetglow
Activity Score 247
Graphic Designer
Yeminius's picture

I think that enough to be in the news 4 free

Yeminius
Activity Score 151
Other
k-rocka's picture

I live in a city where the harbor waterfront is downtown - and there are tons of shops and restaurant next to ships with people walking by.

k-rocka
Activity Score 426
Graphic Designer
Punch's picture

Es la misma pregunta que me hice yo. Pero la idea me gusta mucho. Es un buen trucho para ganar. A lo mejor seria bueno crear una feria de comidas mediterráneas y aprovechar la idea en algo más completo. Otra idea es invitar a los alumnos a visitar los barcos del puerto, pero todo esto no tiene sentido si es sólo para una idea que no tiene un concepto que te permite extender el selling de la marca.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Jet Propulsion Lab's picture

I guess I should be applauding the agency for its innovative thinking and media choice.
But the trouble is, that's ALL I see. Being creative for creativity's sake. Not that there's anything wrong with it, especially for awards shows. And obviously it has spoken to judges at Clio this year.

But it just makes me wonder how the client did in terms of sales...

Jet Propulsion Lab
Activity Score 10679
Copywriter
musback's picture

I completely second that emotion!
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

Rog's picture

Same here.
It's humourous, but a tad gross.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

k-rocka's picture

It gets attention. Sometimes that's half the battle.

k-rocka
Activity Score 426
Graphic Designer
Rog's picture

That's usually the easy half, k-rocka.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

novel's picture

i love this ad!

novel
Activity Score 190
Copywriter |

::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

vexguy's picture

Very good, pretty good

vexguy
Activity Score 93
Illustrator
focus group's picture

Good but fake.

focus group
Activity Score 146
Other
prozac_republic's picture

not fake.

i walked by it a few times myself.

добро пожаловать и наслаждается!
The Prozac Republic®

prozac_republic
Activity Score 196
Art Director |

добро пожаловать и наслаждается!
The Prozac Republic®

Idea machine's picture

lets congratulate the thinking not whether it looks fake or not, its a fresh idea which this day and age makes it brilliant

Idea machine
Activity Score 156
Art Director |

This is not a funny signature

Enas's picture

yes fresh idea and catchy due to fishing greeeaat... but pasta!!! mm

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

CopyCreator's picture

Keep up good work!

CopyCreator
Activity Score 4
Copywriter
Beatboxer's picture

Ahahahahahahahaha.

Who would have thought of it? Cool relation between media and advertiser.

Beatboxer
Activity Score 1517
Copywriter
bizkneez's picture

Fab idea - puts a smile on the face.

bizkneez
Activity Score 54
Copywriter |

bizkneez

seb's picture

it's a nice idea. but just type "mondo pasta" into Google.
the third one is the company's website.

they didn't even use the right logo of the client.

seb
Activity Score 8
Copywriter
mad professor's picture

hamburg harbour with english headline to send it to international awards -
is like trying to reproduce a teddy with an grizzly. wake up do some real stuff.

so fake i'm bored of ads like this.

mad professor
Activity Score 28
Art Director
pixelbomb1's picture

don't be mad. use glad.
http://glad.com

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Mr.Top's picture

Now this is GREAT!

Mr.Top
Activity Score 728
Guest commenter's picture

this is really great! Its so refreshing to see something other than logos and 'branding'. I would really want to look at this one!

Guest commenter
LucasPS's picture

you need a very clean rope, but its hilarious!!

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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