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Art Napkin

Published/Aired: 
October 2013
MoMa Ambient Ad -  Art Napkin

Description

THE IDEA
Printing frames on napkins and placing them in coffee shops around the city. The drips and stains will mirror MOMA's Abstract Expressionism paintings in an interactive, shareable way.

HOW IT WORKS
These napkins will become blank canvasses for people to interact with and create their own Abstract Expressionist "paintings." A playful tagline evokes art critique's clichés and invites people to check out MOMA's comprehensive collection to help them get inspired. The results can be shared on Instagram using a hashtag, reaching a bigger audience through the social network.

Ambient advertisement created by Miami Ad School, United States for MoMa, within the category: Recreation, Leisure.

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Highest Rated

certaintly's picture

insult and devalue your client. smart.

certaintly
Activity Score 3994
ironman1979's picture

Next time, study.

ironman1979
Activity Score 1080
General Manager at Stark Industries |

Advertising in funnier than making weapons.

certaintly's picture

insult and devalue your client. smart.

certaintly
Activity Score 3994
Mongoose's picture

oh noooo!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

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