Agency Network: 
Published/Aired: 
July 2008
Modern Shoe Hospital:  Band Aid
Modern Shoe Hospital Ambient Ad -  Band Aid

Description

Ambient advertisement created by Target, Canada for Modern Shoe Hospital, within the category: Professional Services.

Advertising Agency: Target, St. John's, Canada
Creative Director: Tom Murphy
Group Head: Jenny Smith
Art Director: Jessica Tipping
Copywriter: Sarah Watton
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Highest Rated

ackattak's picture

Just awful.
There's no way I would even come close to touching (nevermind reading and remembering) some gross street Band-Aid stuck to my shoe. The client who bought this is INSANE.

ackattak
Activity Score 396
Copywriter
Guest commenter's picture

i´ll not read that

Guest commenter
www.fikirbenim.blogspot.com's picture

Coerce creativity and difficult attention

İyi Reklam, Kötü Reklam
www.fikirbenm.blogspot.com

www.fikirbenim....
Activity Score 54
www.fikirbenim.blogspot.com
Guest commenter's picture

no way! when u got sth. sticked to your sole, the first thing to do it to get rid of it in a hidden way (not to let others see u). so, hell no! i wouldn't take it as a memory home.

Bad! really bad!

Guest commenter
Mandark's picture

done before...

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

elyoshiro's picture

Voy a hacer de cuenta que no vi esto.

www.yoshirosans.blogspot.com

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

STRTLRS's picture

I normally don't touch anything that sticks to my shoes, specially band-aids. So I would never read this.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest commenter's picture

Nobody would read it. And even if people take a look at it, the logo looks like something that you'd find on a regular band-aid. So you'd really have to make an effort to read this thing that has just stuck to your shoe.

Guest commenter
Lucas Zaiden's picture

Nobody liked it.

I think it`s cannes.

Lucas Zaiden
ackattak's picture

Just awful.
There's no way I would even come close to touching (nevermind reading and remembering) some gross street Band-Aid stuck to my shoe. The client who bought this is INSANE.

ackattak
Activity Score 396
Copywriter
robot rock.'s picture

hey! hay algo exactamente igual pero de minas antipersonales que gano cannes hace unos cuantos años.

robot rock.
sneakyhands's picture

disgusting, but thanks for the litter!

sneakyhands
Activity Score 1857
Copywriter
roi zhang's picture

A IDEA

roi zhang
Activity Score 132
AD in shanghai
Roger Daly's picture

Australian Landmine awareness campaign, Sydney... yeeeeeeeeeeeeears ago.
And agreed that the Band-Aid idea is tad icky and doesn't encourage turning it over to read it.

Roger Daly
Activity Score 355
Leeds United's picture

Not entirely fresh work, but still interesting

Leeds United
Activity Score 92
Creative Director at TBWA\OSLO
timmytimtim's picture

thats sick - no one is going to peel that off there shoe and read it

timmytimtim
Activity Score 60
creative director
exithigh's picture

A Idea must be practical to get the message out there. Majority of us here say they won't read it. So it's not practical=not getting the message out=definitely not an A idea. Always remember Y you're advertising something.

exithigh
Activity Score 86
Art Director at Media Art Environment
exithigh's picture

A Idea must be practical to get the message out there. Majority of us here say they won't read it. So it's not practical=not getting the message out=definitely not an A idea. Always remember Y you're advertising something.

exithigh
Activity Score 86
Art Director at Media Art Environment
mr mofo's picture

@Roger Daly: Same ideas "landmines 2008" by http://www.leoburnett.de/

mr mofo
des4graphic's picture

I hate this way

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

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