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Essential Mountain Gear

Agency Network: 
Published/Aired: 
October 2008
Mitsubishi Ambient Ad -  Essential Mountain Gear

Description

Ambient advertisement created by BBDO, New Zealand for Mitsubishi, within the category: Automotive.

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Duster
Creative Director: Paul Nagy
Art Directors: Martin Hermans, Oliver Maisey
Copywriter: Dan Moth
Illustrator: Salt Design
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Highest Rated

Guest's picture

dumb and dumber remake- duhh!

Guest
capywriter's picture

a different use of media, but the little stories don't blow me away...

capywriter
Activity Score 5512
Copywriter at Freelance
Guest commenter's picture

I don't get it at all!

Guest commenter
sneakyhands's picture

let's hope the legless hero doesn't need to use the clutch, and what happened to the pajero with the dog? i looks like it was on the business end of a drive by.

sneakyhands
Activity Score 1857
Copywriter
yalaurie's picture

yeah, I totally didn't get the dog one.

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

whitespace's picture

the dog is supposed to be a rescue dog, but ended up not moving and being rescued instead.

love the little stories and the media. bird one's a little off for me though.

whitespace
Activity Score 1953
Creative Director
Guest commenter's picture

jajajajajaja very funny

Guest commenter
Guest commenter's picture

the dog one is funny.
it plays on the whole st bernard coming to help the stranded human.

Guest commenter
Guest commenter's picture

the dog one is funny.
it's a play on the whole 'st bernard saves the stranded skier' theme.

Guest commenter
yalaurie's picture

Yeah, I got that. But did they fall in ice? Is it snow? It didn't read as quickly as the others.

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

homutmiranda's picture

i like the sticking tongue one, very evil~

homutmiranda
Activity Score 37
Media student
tototwiga's picture

Cleaver campaign. Totally appropriate for audience and medium. Tongue on the stop sign was the best.

tototwiga
Activity Score 153
Toto
sparky's picture

ha ha i love the tongue one too!!!!

sparky
Activity Score 454
Copywriter at M&C Saatchi
Anurag Sahu's picture

I like this one, funny and simple,,,lol people didnt understand this ad !
wow !

Anurag Sahu
Activity Score 102
CopY Writer
slip's picture

stop sign one is shweet

*****

slip
Activity Score 919
designer |

SJB

Guest commenter's picture

These NZ wankers completely stole this idea from DDB Chicago and their "What's In It For You" campaign for the Chicago Tribune, from 2004-05. (Except DDB and famed animation artist J.J. Seidelmaier could get the gag to fit in three frames.)

Guest commenter
Guest's picture

dumb and dumber remake- duhh!

Guest
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