The Unsinkable Truth

Agency Network: 
August 2018


Thousands of plastic waste bottles were collected from the local community, to create a temporary floating installation that read “One Dead Sea Is Enough”. Covering over 600 square meters of the Dead Sea’s surface, the installation remained afloat for a few days, after which all the plastic waste was retrieved, processed and sent to recycling.

Ambient advertisement created by Y&R, Jordan for Ministry of Environment Jordan, within the category: Public Interest, NGO.

Advertising Agency: Y&R Amman, Jordan
Creative Director: Emad Khayyat
Art Directors: Emad Khayyat, Zayd Abidi
Copywriter: Shatha Al Trad
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kleenex's picture

Was much done after getting media exposure??

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