As one of the smallest countries In Europe, safety is a national priority in Estonia. Women have wanted to serve their motherland for years, only to be stopped by a social conditioning - Defence is no place for a woman.
We transformed the most romantic statue in Estonia into a symbol of a woman’s love for her country. And the kiss took on a whole new meaning.
Ambient advertisement created by Tabasco, Estonia for Ministry of Defence, within the category: Public Interest, NGO.