Pole position

Agency Network: 
Published/Aired: 
September 2011
Mini:  Pole position
Mini Ambient Ad -  Pole position

Description

During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the maximum legal speed and further in no time. The picture montage was specially created for this location and thus gave the perfect illusion.

Ambient advertisement created by FCB, Switzerland for Mini, within the category: Automotive.

Advertising Agency: Draftfcb/Lowe Group, Zürich, Switzerland
Creative Director: Daniel Comte
Art Director: Frédéric Nogier
Copywriter: Tizian Walti
Consulting: Rolf Jeger, Martin Gonzenbach, Nina Marti
Images and Retouching: Ansichtsache
Promotion: Spool
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Highest Rated

krautland's picture

three people to reach three people. as ineffective as possible.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Blashyrkh's picture

Bad message, bad media, especially in traffic.

Blashyrkh
Activity Score 32892
Art Director
karmacoin's picture

several campaigns have used this kind of methods at traffic lights, they just take like 10 or 15 sconds to show it, in other cases some campaigns did even acted in the middle of the pedestrian crossing

http://blogs.elcomercio.pe/publicidadymkt/2009/06/-desde-la-semana-pas...

karmacoin
Activity Score 686
Davai's picture

How can a CD accept this ?

Davai
Activity Score 614
Copywriter
morse's picture

I think this is awesome.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

krautland's picture

three people to reach three people. as ineffective as possible.

krautland
Activity Score 3212
Art Director at erm... no calls please.
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