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Dress-up for Halloween

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Published/Aired: 
October 2011
Mini Ambient Ad -  Dress-up for Halloween

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Description

Every year on October 31, people celebrate Halloween by dressing up in costumes. TAXI 2 thought there was no better time to capitalise on the cheeky nature of the MINI brand – and created a MINI costume for other cars to dress up in. In a guerrilla effort, TAXI 2 created and built a one-size-fits-all MINI costume, hit the streets, and for the first time, allowed cars to feel the same sense of playfulness that people feel when they dress up.

Ambient advertisement created by Taxi 2, Canada for Mini, within the category: Automotive.

Advertising Agency: Taxi 2, Canada
Creative Director: Lance Martin
Copywriter: Tal Wagman
Art Director: Craig Ferguson
Print Producer: Tara Greguric
Account Manager: Tina Tieu
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Highest Rated

Taylormade's picture

I've noticed people's first comment always seems to be so positive. Especially when they sign up around the same time the ad they're commenting on was uploaded. Interesting.

Taylormade
Activity Score 408
Awardlvr's picture

Fresh, timely thinking. Well done, Canada!

Awardlvr
Activity Score 3
Taylormade's picture

I've noticed people's first comment always seems to be so positive. Especially when they sign up around the same time the ad they're commenting on was uploaded. Interesting.

Taylormade
Activity Score 408
kleenex's picture

good idea..

kleenex
Activity Score 52778
Web Designer/Developer
Jackbr's picture

Freak and nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Taylormade's picture

Second fake car cover to come out of Toronto in the past year or so. Taxi2Slow.

http://www.gtspirit.com/2010/12/22/audi-r8-spyder-car-cover-for-unhapp...

Taylormade
Activity Score 408
kalpesh78's picture

@ Awardlvr. Nothing fresh about this idea. search for it on coloribus.com. there are loads of such ideas.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

andylefty's picture

I like this. Although Halloween is associated with being scary, not hot.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Lawson Hembree's picture

Fun campaign, even if it isn't too original.

Lawson Hembree
Activity Score 444
Marcupolo's picture

nothing new...

Marcupolo
Activity Score 206
Creative Director
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