Advertisement

Christmas boxes

Agency Network: 
Published/Aired: 
December 2009
Mini:  Christmas boxes
Mini Ambient Ad -  Christmas boxes

Description

Ambient advertisement created by JWT, Netherlands for Mini, within the category: Automotive.

Advertising Agency: JWT, Amsterdam, The Netherlands
Creative Directors: Thijs de Boer, Martijn van der Werf
Copywriter: Thomas Reinhold
Art Director: Thom van Rijckevorsel
Account: Lisa Merelle
Log in to post comments
floresco's picture
floresco
Activity Score 2
Guest's picture

wow, mini ripped them off. that's disgusting. How do feel about ripping people off JWT?

Guest
germanhudders's picture

Like it, much more effective than the Heineken one because here the car and the brand are unmistakable, in the Heineken it could be just a walking fridge and people may not associate it with the brand. Nice guerrilla and ambient

germanhudders
Activity Score 336
Copywriter at Droga5
silvi's picture

This is great!

silvi
Activity Score 4172
Copywriter
Falwaffel's picture

First of all: Heineken was first. Why would you do the exact same thing in the same city just two weeks later? Second, @ Mirikuaro: There is no such thing as a Walk-in Fridge. They are NOT for sale. What world do you live in? I'm 100% sure people will connect the Walk-in Fridge box to the Heineken spot in The Netherlands.

Falwaffel
Activity Score 10
slowrider's picture

who says that heineken was first? it depends on - when ivan posts the ads - so we have to asks ivan - what the first was

and sometimes it happens - that the same idea comes up on the same time for different products

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Falwaffel's picture

It's true, great minds think alike, they say. But I just know Heineken was first because I live in Amsterdam and saw the Heineken boxes two weeks ago. The mini boxes were put on the streets after christmas, it says so in a press release. I'm sure Ivan can confirm the whole thing.

Falwaffel
Activity Score 10
ivan's picture

I can't tell, I post mostly in order of sending, but not all the time. When provided I add the publishing date, but I have no way of checking. So, in short. I don't know. :)

ivan
Activity Score 14
Creative Director at Ads of the World
Falwaffel's picture

For those who are interested: here's two posts from a Dutch blog on advertising. They're in Dutch, but I'm sure people can read the date. The first one is about Heineken, dated 17-12, the second one about Mini, dated 29-12.

http://www.reclameweek.nl/bureau-nieuws/walk-in-fridge-overspoelt-hoof...(13079).html

http://www.reclameweek.nl/marketing-nieuws/vreemde-mini-dozen-bij-huis...(13155).html

Falwaffel
Activity Score 10
chris myles's picture

the ad is awesome.

chris myles
Activity Score 429
Napier University
Creative Criminals's picture

The commercial made by Heineken of the Walk-in fridge was a huge hit in The Netherlands so many people do know what the walk-in fridge is. I think Heineken was first with this box idea (16 december 2009) but I'm not 100% sure.

Link: http://creativecriminals.com/ambient/heineken-walk-in-fridge/

Creative Criminals
Activity Score 54
Hibon's picture

This is NOT new.... but clever for Christmas.

Hibon
Activity Score 3734

Simple ideas are the best !

germanhudders's picture

I have seen walk in fridges just like the big walk in freezers restaurants use... a little smaller. But still copied or not, i like the mini one better, its more to do with the brand and its identity, so small you can buy it in a box, heineken doesn't have that benefit

germanhudders
Activity Score 336
Copywriter at Droga5
Guest's picture

I disagree completely. Besides, JWT/Mini ripped it off. That trumps any argument.

Guest
amchamas's picture

slammin'

amchamas
Activity Score 92
Art Director
morse's picture

This is a very cool ambient.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture

Superb! Award winning idea!

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

Guest's picture

Is it award winning if it's ripped off?

Guest
satrianee's picture

The idea better fit the mini... This is great.

satrianee
Activity Score 3748
sirvan's picture

This one is better than the Walk In Fridge one, even though it might have "come first".

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

If it's okay that it didn't "come first", mind if I rip off your portfolio and make it better? Please post your website.

Guest
everartz's picture

like it, good work

everartz
Activity Score 7613
Art Director |

| everartz |

david.jaumes's picture

good idea, but what about ecology (waste everywhere)? maybe a negative point? the idea is nice ;)

david.jaumes
Activity Score 34
Axe Sud, arts & graphics school.
akrokdesign's picture

pretty good.

akrokdesign
Activity Score 50
Graphic Designer at akrok design
rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mgriff21's picture

Good idea - but this seems very familiar to another campaign we just saw. Perhaps a Heineken mini-fridge campaign?

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

cef's picture

nice one but seems very eco friendly!

cef
Activity Score 547
Copywriter
paumarques's picture

jej.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

onedesigner1's picture

Really great Idea

onedesigner1
Activity Score 9
Karachi, Pakistan
mikepants2005's picture

These Amsterdam guys like their 'box' ideas!

http://adsoftheworld.com/media/ambient/mini_amsterdam_christmas_boxes

mikepants2005
Activity Score 504
Copywriter
raavigeorgian's picture

can't help liking it

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Guest's picture

Absolute bloody genius.

Guest
Guest's picture

Great ambient, guerilla powered. I would have made a slight different box for the Mini, but... I don't live in NL :P

Guest
namlondon's picture

Great job. Amazing

namlondon
Activity Score 31

Shiply on Smarta.com

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now