Car

Campaign
Agency Network: 
Published/Aired: 
October 2008
Mini:  Car

Description

Ambient advertisement created by FCB, New Zealand for Mini, within the category: Automotive.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Director: James Mok
Art Director: Kelly Lovelock
Copywriters: Kelly Lovelock
Photographer: Fraser Clements
Editor: Will Pickering
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jomo's picture

Great use of media

jomo
Activity Score 62
ART DIRECTOR
SeanMartin's picture

How's the driver going to even notice it unless s/he's stopped at a red?

SeanMartin
Garethp's picture

You're always going to stop for at least a short while when you on Khyber Pass [where this ad was place] because of the traffic during peak times. And even when you aren't the car directly in front of it, you still notice it!

Garethp
Activity Score 4
Graphic Designer at Brand Architects
Whitefang's picture

lame

Whitefang
Activity Score 507
Wyvie's picture

But how many people drive a mini?

I drive an enormous sedan. Any bigger than that and it'll look like a limo! Hey, actually, that might be nice... Except I have to drive it! And then that has no relevance to the mini.

Still, cute concept. It gets a chuckle.

Wyvie
Activity Score 76
teenie's picture

Interesting and unexpected--very Mini! I like it.

teenie
Activity Score 1886
Copywriter
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