Agency Network: 
March 2009
Million Dollar Catch:  The Big Haul
Million Dollar Catch Ambient Ad -  The Big Haul


Ambient advertisement created by BBDO, New Zealand for Million Dollar Catch, within the category: Media.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Producer: Rowena Caesar
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Ad_boy's picture

I wouldn't be surprised if there were an award in that net. Nice!

Activity Score 103
Copywriter |

^ ^

Guest's picture

Perfect ad!!!

Guest's picture


NatalieM's picture
Activity Score 1681
Topolewski |


Chris's picture

love it.

Activity Score 1925
Art Director
Kefe's picture

cool, but I don't know what the link of a pool and stormy sea is, apart from lane ropes looking like the nets on trawler boats, wheres the benefit of watching the show or where the excitement is from watching it.

Activity Score 53
Guest's picture

Wish I had thought of it!

kid nm's picture

I really like this. I do agree with Kefe a little though. But to the ads defense, I don't know what the show is, so this really piqued my interest and curiosity. Besides, what would the benefit of watching the show really be shown as? It's mindless entertainment, and you're not a better person after watching it. You just wish you could have been on the show, or have a chance at winning some money.
So I think it's a good ad and gets more than just the loyal viewers interested in it and maybe even some more viewers. Great use of media.

kid nm
Activity Score 8
sirvan's picture

Um... the lane dividers don't look like net buoys at all. Great placement, but a bit of a visual stretch. Unfortunately.

Activity Score 29754


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