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Agency Network: 
Published/Aired: 
March 2009
Million Dollar Catch:  The Big Haul
Million Dollar Catch Ambient Ad -  The Big Haul

Description

Ambient advertisement created by BBDO, New Zealand for Million Dollar Catch, within the category: Media.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Creative: Daniel Nelson
Creative: Alexander Bartleet
Producer: Rowena Caesar
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Ad_boy's picture

I wouldn't be surprised if there were an award in that net. Nice!

Ad_boy
Activity Score 103
Copywriter |

_______,
^ ^

Guest's picture

Perfect ad!!!

Guest
Guest's picture

VERY NICE!!!

Guest
NatalieM's picture
NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Chris's picture

love it.

Chris
Activity Score 1935
Art Director
Kefe's picture

cool, but I don't know what the link of a pool and stormy sea is, apart from lane ropes looking like the nets on trawler boats, wheres the benefit of watching the show or where the excitement is from watching it.

Kefe
Activity Score 53
Guest's picture

Wish I had thought of it!

Guest
kid nm's picture

I really like this. I do agree with Kefe a little though. But to the ads defense, I don't know what the show is, so this really piqued my interest and curiosity. Besides, what would the benefit of watching the show really be shown as? It's mindless entertainment, and you're not a better person after watching it. You just wish you could have been on the show, or have a chance at winning some money.
So I think it's a good ad and gets more than just the loyal viewers interested in it and maybe even some more viewers. Great use of media.

kid nm
Activity Score 8
Copywriter
sirvan's picture

Um... the lane dividers don't look like net buoys at all. Great placement, but a bit of a visual stretch. Unfortunately.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

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