Advertisement

Seatbelt

Campaign
Agency Network: 
Published/Aired: 
March 2009
Milky Way:  Seatbelt

Description

Ambient advertisement created by BBDO, United States for Milky Way, within the category: Confectionery, Snacks.

Advertising Agency: BBDO New York, USA
Art Directors: Melissa Hutton, Frank Anselmo
Copywriter: Duc Nguyen
Creative Directors: Scott Kaplan, Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce
Log in to post comments

Highest Rated

petek's picture

Isn´t stretchy caramel Mars?

petek
Activity Score 1894
Creative Director
petek's picture

Isn´t stretchy caramel Mars?

petek
Activity Score 1894
Creative Director
maashookshee's picture

SMART ONE RESPECT..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
Guest's picture

nice

Guest
jdog's picture

Very cool!

jdog
Activity Score 58
The Firehouse
fotdot's picture

photoshop mess. Sorry.

fotdot
Activity Score 673
Creative Director
Guest's picture

Fake!!! Milky way does not have any caramel in it... Unless this is a new product they are making. Cool idea anyway.

Guest
Guest's picture
Guest
Guest's picture

Absolutely nice. Guys, forget the jealous above.

Guest
Guest's picture

I should know, because I eat this stuff all the time, but Milky Way does NOT have stretchy caramel inside! Sell this fake idea to Twix instead.

Guest
Guest's picture

You might be thinking of Three Musketeers, which does not have caramel. Milky Way has caramel, indeed.

Guest
Guest's picture

You must be one stupid idiot if you don't even know what your eating.

Guest
Guest's picture

Who wears a seat belt in a taxi cab?

Guest
Jet Propulsion Lab's picture

Probably nobody. Not here in New York City.

Jet Propulsion Lab
Activity Score 10679
Copywriter
nemesis's picture

what did the copywriter do exactly?

nemesis
Activity Score 767
Creative Director
slowrider's picture

perhaps he`s got the idea - so its ok

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

what do you know about work in creative department exactly?

Guest
Guest's picture

Last time I checked, copywriters don't just write radio spots & stacks of body copy.
Are you kidding me? Both Art Directors & Copywriters in advertising come up with ideas.
you're clearly not in the business.

Guest
NomadDCLXVI's picture

are you kidding?
you really think that copywriters just write headlines and body copies?
then you should meet one

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

clearly you have no idea how people come up with ideas. art director and writer in room come up with stuff together. just because there are no words doesn't mean anything

Guest
Dungy's picture

Cannes

Dungy
Activity Score 15
Guest's picture

This stupid idea only works when a car has a belt with that color.

Guest
Guest's picture

My mistake, I did not notice this was put on a cab.

Guest
Guest's picture

Shouldn't there be another strap on it, like by the waist? I've never seen a one strap diagonal seatbelt before. I guess they also invented a new type of seatbelt.

Guest
Guest's picture

Wow this is really great!
How smart to use the caramel of the product.
Perfect!

Guest
adsadsads's picture

I agree guest. Never seen anything like this done before.
Phenomenal!

adsadsads
Activity Score 130
Guest's picture
Guest
Guest's picture

I'm with Dungy. Cannes Lion without a doubt.

Guest
theinspector's picture

I like the movie theater version too. Fun.

theinspector
Activity Score 121
Reaktiv's picture

Very good! Cannes

Reaktiv
Activity Score 6
Reaktiv
adsrule's picture

One Show Gold all the way.

adsrule
Activity Score 181
Guest's picture

Hilarious. I cracked up. LOL great.

Guest
jackmoore257's picture

I agree. This will clean up at the shows this year.
Finally an ambient idea that says something about the product.
Perfectly executed too. I'm jealous and I want to kill you:)

jackmoore257
Activity Score 203
ajayyadavpro's picture

very nice

ajayyadavpro
Activity Score 9
Out of the box
anotheropinion's picture

Soooooooooooooooo Greaaaaaaaaaaaaaaaaat!

anotheropinion
Activity Score 132
Advertising
hal9000's picture

Very clever. A+

hal9000
Activity Score 192
Guest's picture

AWESOME! I want a Milky Way right now.

Guest
doubleoseven's picture

Very well done.

doubleoseven
Activity Score 106
Guest's picture

That's bloody fantastic. Cheers!

Guest
Guest's picture

looks like the earnest little employees from this agency have not been following the rules of posting on this site ...
not sure what's worse - the ad - or the self-praise.

Guest
Guest's picture

I'm with the majority on this one. This is pretty damn innovative.

Guest
Guest's picture

if this never ran and wasn't approved by the client, then this should win jack shit. it's not advertising if the client doesn't approve it.

Guest
sirvan's picture

How right you are... and you know they're entering this into shows because of the production value. As an industry we should stand up against this cheating crap. Many award shows have a "concept" category, so enter it there. But don't pretend it ran when it didn't. And running once, in Iowa at 2am doesn't count either.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I read an article in adage about this. It did indeed run.
People have to stop yelling fake at stuff that's legit.
This is darn good.

Guest
Guest's picture

LOL great!

Guest
Guest's picture

great idea!

Guest
capywriter's picture

now that's one sticky seat belt

- adsactly! -

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

GREAT

Guest
Guest's picture

Frank Anselmo is the shiznit!

Guest
ad6426's picture

Awesome! It would have been better if it looked more realistic though.

ad6426
Activity Score 103
somecopywriter's picture

Love it!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now